Shashank Raina

MENA's app economy is booming. According to Adjust's MENA App Trends Report 2025, finance app installs across the region grew 42% last year,  and verticals from food delivery to gaming are seeing record acquisition numbers. But behind those dashboards, something quietly expensive is happening: a growing share of those installs are fake. If you are running CPI campaigns in the UAE, Saudi Arabia, or anywhere across MENA, there is a real chance a portion of your budget is funding bots, not...

Most app founders discover the wrong affiliate network the same way: strong install numbers for a few weeks, followed by retention data that reveals the truth. Day 1 open rates drop to near zero, post-install events are empty, and the budget is already spent. When they reach out, they receive a support ticket and a partial credit that doesn’t cover the loss. If that experience sounds familiar, you are not alone, and you are not the problem. Choosing the best affiliate network for apps in MENA...

Every CMO in the UAE has faced the same challenge: proving which marketing channel delivers the best ROI. In the fast-growing UAE market, digital ad spend is projected to reach US$2.64 billion  by 2026, growing at a 15.2% annual rate . With such rapid growth, every dirham needs to show tangible results. Here’s a data-driven comparison of the best ROI marketing channels  for CMOs in 2026. Here is the data-led comparison built for CMOs who need a defensible answer. The Best ROI Marketing...